Ways That Encourage and Increase Voting Participation

August 16, 2022

Updated: August 31, 2026

To boost voter turnout, organizations should focus on making elections convenient, accessible, and easy to understand. Increasing voter participation often starts with removing common barriers, such as inconvenient voting methods, unclear instructions, limited communication, or simply forgetting to vote before the deadline. 

Effective participation strategies can include personalized outreach, clear voting instructions, multiple ways to cast a ballot, and timely reminders throughout the election. 

Digital voting platforms can support these efforts by making voting accessible from different locations and devices while helping administrators communicate with members through email, text messages, and other channels. Targeted reminders can also re-engage eligible voters who have not yet participated, without repeatedly contacting members who have already voted.

The goal is to make participation as straightforward as possible while helping members understand why their vote matters. By combining thoughtful communication with an accessible voting experience, organizations can encourage more members to participate and make election results more representative of their communities.

Ways to Increase Voting Participation

Strategy

How It Can Increase Participation

Personal outreach

Makes voters feel informed and connected to the election

Election reminders

Helps voters remember deadlines and complete their ballots

Multiple voting options

Makes voting more accessible for members with different needs

Simple voting process

Reduces the time and effort required to participate

Clear communication

Helps voters understand when, where, and how to vote

Incentives

Can motivate members to take part in an election

Step 1: Trigger an Emotion

Some reasons why people don’t vote can often be traced back to negative emotions of feeling socially excluded or unrewarded. To run a successful campaign and convince people to participate in your organization’s voting event, it’s important to address this negative belief. 

You can do this by triggering a counter emotion–inclusion.

Here are two ways to evoke a sense of inclusion:

Reinforce Belief

People typically refuse to participate in elections because the contesting parties failed to represent their beliefs. The term ‘belief’ represents both religious and social beliefs; if you want your audience to participate in your voting event actively, you’ll have to dive deep into their psychology and perception of life. 

Find out what people care about. What do they regard highly, and what troubles them the most? Get personal–advertise and campaign around those beliefs. Ask voters to participate in order to support that belief instead of to fulfill their civic responsibility.

Reach out to voters personally. If visiting or calling your audience is impractical, send persuasive emails. A message on their socials or an SMS reminder works, too, which is something websites for voting on ideas online can do automatically for you. 

When you directly connect with voters on a personal level, your audience will feel that the election is more about them than about you, and this improves participation.

Offer Something in Return

To maximize participation, you can promise something tangible. For example, in a school election, school officials may promise an incentive such as a pizza lunch or day without homework if a certain number of students cast their votes.

This tactic can make voters focus more on the reward than the capabilities of the candidates, but by tailoring your promise and ensuring that the reward benefits the entire student body, you can stir voters to action. In an online election, you could offer voters a special gift that will be sent to their email after voting, such as a coupon or voucher for a free or discounted item or service.

Step 2: Follow Up With Friendly Accountability

Friendly accountability refers to comfortable confrontation. Instead of only asking voters about their plans for the upcoming elections, share your plans, as well. 

Be transparent about your conduct and intent, and make the voting process a collaborative journey. Remind voters of your beliefs; this will reinforce their spirits and keep them from forgetting the importance of their civic responsibility.

Step 3: Make it Easy

Lastly, there’s often low participation in elections because potential voters want to avoid the time and effort needed to reach a physical polling place. Opting for an online voting system can provide a solution. 

With a digital voting platform, voters can cast their votes remotely on their cell phones or computers simply by logging into an online portal or clicking a link; this process takes less than five minutes, which further encourages greater participation. 

Moreover, counting votes digitally is safe, automated, and efficient–you can even broadcast the count of votes for each side during the election process for anyone to see. ElectionBuddy allows you to do all of the above. Just send voters a clickable link and track incoming votes at the touch of a button!

Join 11,984+ organizations like yours that use ElectionBuddy to build more easy online elections

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