How to Create Professional Surveys for Your Meetings

June 24, 2022

Meetings are a fantastic way to bring a team together to discuss an idea, and they are not just for the workplace. Civic groups, hobbyists, and various clubs regularly hold meetings; even after discussing everything during a meeting and people have gone their separate ways, they often have lingering thoughts or questions about what was discussed. 

Post-meeting survey questions via online meeting tools both during and after meetings can be a fantastic way to gather instant feedback, constructive criticism, and additional thoughts after a meeting has concluded. Let’s examine ways to structure a meeting survey, as well as some pitfalls to avoid.

What Types of Surveys Are Used in Meetings?

There are several types of surveys that you may want to use as part of a meeting or for feedback after it has ended–here are a few examples of some common survey types:

Employee Feedback

As an employer, learning how your employees feel about their workplace and their current projects is one of the most important things you can learn. Whether it is how they feel about management or how well the employees feel they understand their objectives, getting this feedback is valuable.

It is important to ask both open-ended questions, as well as ones that offer the employee a chance to give scores in certain areas–questions such as “What would help you accomplish your goals faster?” or “What areas do you think need improvement?” Additionally, scoring prompts such as “Rate your overall job satisfaction on a scale from one to ten” are a great way to gauge employee morale in the workplace.

The trickiest part of employee feedback surveys is getting honest answers–one way to do this is to ensure the survey is anonymous. This allows an employee to give honest answers or critical feedback without worrying about consequences if their opinion is not the same as that of management.

Market Research and New Product Development

When presenting a new idea to either a group of interested investors or the board of directors of a company, feedback on the idea is of the utmost importance. What did the meeting attendees have to say about the new product? Did the board of directors like your advertising proposal? 

Follow-up surveys after meetings such as this can be critical to the success of a new project or idea. One of the biggest hurdles to overcome in these situations is to make the survey short but detailed. Many of us know how frustrating it can be to fill out surveys–to succeed, a survey should achieve this goal in as few questions as possible.

Questions such as these can be helpful:

  • “How likely would you be to purchase this product on a scale of one to ten after watching the advertisement?”
  • “After watching the presentation, do you have any areas of concern that need to be addressed?”
  • “Do you feel this new product or idea is the right direction for the company to take? Why or why not?”

By utilizing both scoring and open-ended questions, you will allow attendees to share their thoughts in more detail than simply crunching scores to gauge the sentiment.

Customer Satisfaction

These sorts of surveys can be the easiest to design, as scoring questions with a few “please share your thoughts” opportunities are incredibly simple yet helpful. However, while the survey itself is quite simple, the results of the survey will be critical to the company’s success. It is important to heed the thoughts of your customers and follow up on any customer comments that may indicate dissatisfaction so that you can get to the bottom of their concerns. 

In Summary

Ask questions that are both scoring-focused and open-ended. Scores can give you some great metrics to examine regarding feedback, while open-ended questions can give you insight into things you hadn’t yet considered that may be a concern to an employee. Online meeting and survey tools, such as those provided by ElectionBuddy, can be a fantastic tool to use while conducting your next survey. Wondering about how to set up a poll for a meeting? Check out our latest article.

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