What is a QR Code?

August 1, 2021

What new technology does is create new opportunities to do a job that customers want done. — Tim O’Reilly

A QR (Quick Response) code is a two-dimensional barcode that can hold a lot more information when compared to your standard barcode. It was first created in 1994 by the automotive industry in Japan. This code is read by a cell phone and then directs the user to the website, information, etc., that is associated with the QR code.

Some common places you might see QR Codes are:

  • On bottled beverages. When I mention this I am specifically thinking of the “Share a Coke and a Song” campaign.
  • Television Ads — check out this one from LG.
  • On billboards.
  • In shop windows. You might have seen something like this during your last trip through a shopping mall.
  • Friend codes on online apps. QR codes recently have been a quick and easy way to add friends on phone apps; for example, Snapchat.
  • During the recent Covid-19 pandemic, we have seen a great rise on resturant menu's being available via a QR code on your dining table.
ElectionBuddy and QR Codes

ElectionBuddy even makes use of the technology that is the QR code! When using postal notices or printed notices you have the option to use the QR code that will be associated with your voter's unique ballot link. This is a quick way for your voters to reach the ballot without having to type in their ballot link or their access key. QR codes are an easy and accessible way for voters to access the ballot if they have a smartphone.

Sample QR code on ElectionBuddy postcard.
QR Code on an ElectionBuddy Postcard

The process to access the ballot via a QR code is as follows:

  • Voter receives their postcard with the unique QR code notifying them of the vote.
  • The voter takes out their smartphone and scans the QR code.
  • The QR code takes the voter to their ballot and they can cast their vote.

Technology as simple as the QR code can help to enhance the voting experience for voters and add simplicity to accessing the ballot. If you have any questions about using this feature, please don't hesitate to reach out to us at support@electionbuddy.com!

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