What is a Membership Poll?

A membership poll is exactly that: a poll that you conduct across your membership with the goal of obtaining information and insights from your members about particular topics. Membership polls can also be used to make decisions as opposed to being solely for feedback.

Although polling your members may not seem like a necessary task, it has some major benefits that can directly impact your organization. Simply taking the time to ask your membership, “Hey, what do you think about how we are doing?” opens the door for communication to pass freely through your organization. Even if you cannot actually incorporate the feedback a member gives you, you’ve made a step in the right direction just by being willing to hear their feedback in the first place. It will make the member feel like they’re being heard, and will increase their satisfaction with your organization.

People who are satisfied with the efforts made by their organization become long-term members. They are also more likely to spread the word about your organization and help bring in new members, which increases the revenue you obtain from memberships. This also increases their engagement with your organization, which is a major issue for many types of organizations. There is nothing that people love more than to talk about what they think, so if you open up that channel to your members, you are sure to hear from them.

Ultimately, if you run online membership election polls, you may get the best reward of all — a valuable idea for how to make your organization better! Your membership likely has a large scope of people with all different backgrounds and experiences, and you never know what a member may be able to come up with that can help move your organization forward.

Member’s Online Experience Voting Poll using Scored Voting.
Click to view

Possible Voting Methods for a Membership Poll

ElectionBuddy has a voting method called scored voting. Scored is a true voting method, but we’ve created it so that way it can be dual-purposed, and therefore can also be used to poll your members via a Likert Rating Scale.






Member’s online voting poll using referendum questions.
Example of one of the above survey statements as a referendum question

Referendum Polling

Alternatively, you could run this survey with a series of referendum questions. However, creating a referendum question for each individual statement is an extensive process when compared to how easy it is to set up a single scored voting question.

If your poll is more about choices than about surveying, you could use some other voting methods.





Preferential voting polls example
Example of a membership poll as a preferential question

Preferential

Preferential can be used to rank different choices against one another, much like ranking different candidates against one another.

Additionally, if there are multiple “top choices” allowed (let’s say that the top two venue choices for the Christmas party, as voted for by the members, are then put before the Board and the Board makes the choice), preferential can still be used because of STV.









Online voting membership poll using approval questions
Example of a membership poll as an approval question

Approval

With the approval voting method, the voters would choose any options listed that they are okay with, and leave any they aren’t okay with.

However, this voting method does not identify which of the selected venues is the top choice of the voter, so you get less insight into your members’ preferences with this voting method, Additionally, it cannot be used to decide multiple top choices, as it is a single-winner voting system.



Common Ballot Features Used in Membership Polls

Common features used when building a ballot for a Membership Poll include:

  • The “Abstain” option, which allows for voters to abstain from voting on the poll (or question, if you are breaking the poll into separate referendum questions).
  • Asking for comments allows for you to capture feedback about the poll, or about specific statements on the poll. It will also allow you to ask for suggestions on improvements that can be made, which is always encouraging to voters, as it gives them an avenue to make their voice heard more directly.

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